VL Trucking

VL Trucking

US

4 members

2022

2 weeks

Auto

About

What is VL Trucking?

Business had an online presence, but it was poor – the site was laggy, not user-friendly enough, and generally had a very outdated look. For a company that is a logistics market leader in its region, the presence was inefficient. Of course, their leadership is ensured by a base of already developed clients who cooperated with them based on recommendations and a well known name, but growth requires new approaches.

The company needed to refresh its image online in order to maintain its leadership and keep up with the challenges ahead

Problem

C1 Holding unites many areas related to trucking business, so the main problem was the lack of a single site where one could find out about all the company's products and contact them for the necessary service.

This absence in the online environment simply contributed to a lower turnover of customers and a generally uncertain image of the company on the Internet, as the brand was completely absent there.

Solution

We did a complete redesign of the VL Trucking website, which allowed the company to scale further, meet the standards of digitalization and better express itself online.

Essentially, we redesigned and improved their corporate website, which improved the company's online recognition and brand in general. All that was left from the old site is the logo, while a completely new look has been developed that explains the company essence in detail - for customers to become partners, for drivers to become employees and for the company as a whole to feel more confident in the market. In addition, we created and launched their social networks

What were the problems?
What was done!?
Business unrecognized online
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated the Absence of company online presence
Low level of trust based on the absence of online presence of the company
Online presence eliminated low levels of trust
Low level of trust based on absence online presentation of the company
Created a professional digital marketing strategy that excluded the Lack of business development goals online
Absence of Business’s listing and Search Optimisation
Making and setting up essential online accounts solved the problem with Business listing and Search Optimisation
Old methods of communication and absence of automated tools
Implementation of CRM and Integrations of third-party APIs provided strong, effective methods of communication, and automated a lot of business’s processes
Low conversion rates
The existence of high-tech helpful features and solutions eliminated Low conversion rates
Inefficient budget spending
Professional, targeted Ads Campaigns optimized customers’ budgets
What were the problems?
Business unrecognized online
Low level of trust based on the absence of online presence of the company
Low level of trust based on absence online presentation of the company
Absence of Business’s listing and Search Optimisation
Old methods of communication and absence of automated tools
Low conversion rates
Inefficient budget spending
What was done!?
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated the Absence of company online presence
Online presence eliminated low levels of trust
Created a professional digital marketing strategy that excluded the Lack of business development goals online
Making and setting up essential online accounts solved the problem with Business listing and Search Optimisation
Implementation of CRM and Integrations of third-party APIs provided strong, effective methods of communication, and automated a lot of business’s processes
The existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers’ budgets
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About

What is VL Trucking?

VL Trucking pride themselves in going above and beyond the expectations of our partners, owner operators and employees.

Problem

The company has been on the market for many years, they have large and stable customers, but their branding is a bit outdated and the style needed to be refreshed to match the standards of the times.

Solution

We rebranded the site and landing pages so that the brand itself looked fresh and modern, attracted attention and diluted the gray mass of all trucking companies, which are mostly conservative, with their bright design.

UX/UI Design

Description

In the design of the site, we used straight lines and shapes that correspond to the clear definition of VL Trucking business.

Main colors, shapes and fonts became dark gray and bright green corresponding to brand colors of the company.

The basic white color refreshed the background look of the site. Each section of the site is accompanied by detailed information on a topic of interest to partners and employees.

After the block of information user can immediately proceed to apply using the button leading to the contact form.

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