About
Truckers Go is a drivers job board exchange which guarantees each driver getting a lot of opportunities to be hired only at reliable, trusted, high-rated companies, eliminating risks of working with untrustworthy companies and with the fastest hiring process. So each driver gets on the road in just a couple of days, having an option to change companies anytime, quickly with no downtime.
Client didn’t have any website at all, having only formally incorporated business, some customers and a contacts database.
The company didn’t have branding, no social media and none of the essential online accounts. In this case, after recruiters called a Leads from Ad Campaigns or just did call calling, they haven’t had an opportunity to present their company correctly, and redirect to their website or social media pages. It caused the lowest conversion rates and resultless budget spending.
Main goal was to remove traditional barriers, such as using outdated methods of communication that are unfortunately still widely used in the US trucking industry, and the total absence of digital marketing strategies for the trucking business, certainly for drivers hiring.
As a result, a new target audience is attracted, primarily interested in jobs with CDL, and provided with a convenient automated service for hiring Top-Rated companies, saving time for applicants and recruiters.
UX/UI Design
Description
The landing page has a relaxed, uncluttered design and is incredibly straightforward and intuitive. The company's emblem was retained and blended with brand colors. A single click will take you to the program and each piece of important information is included in its own block.
The design is often concise and qualitatively organized.
Font:
Colors:
Mobile - 375px
Social media
Business automation
Manual input and human-driven data are identified as a major setback for businesses during its period of growth. This, business process automation has become a popular alternative that has no space for human error and can also carry out multiple business functions at the same time.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
Communication.
Ads management
While new solutions and a wider variety of platforms provide the opportunity to create more effective ads than ever before, the sheer number of tools and tactics available for reaching consumers online can make creating effective digital ad campaigns more complicated than traditional campaigns.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
Communication.
What was done
– Were created new campaigns for Truck Services;
– Were created ad sets, ads and audiences;
– Was launched Yelp ad campaign;
– Were analyzed and optimized ad sets and campaigns on Facebook;
– Were collected keywords, negative keywords for Google Ads;
– Were created campaigns in Google Ads;
– Were created ads;
– Was set up conversion tracking for Google & FB Ads;
– Were created technical tasks for banners for FB & Google Ads;
– Communication.
Statistics Ads
The total spent was $1990 on campaigns for drivers. We received 50 781 impressions and 301 leads.
The price per lead was $6.61 (12% better than the previous period). Results for driver campaigns improved slightly, but campaigns were turned off.
Facebook Ads for Truck Services spent $1525.58. There were 52 362 impressions and 59 leads (6 less than in the previous period).
The price per lead was $25.86 (88% more than in the previous period).
It was spent $399.74 on Google Ads. Received 10 304 impressions, 206 interactions. And there were 19 conversions: 13 local actions, and 4 calls.
Firstly, Smart Search campaigns were tested. But they did not show good results
In Yeld Ads total spent was $526.61 and were received 16 leads. The price per lead is $32.91.
As a lead acquisition channel, Yelp Ads is a good platform. Calls are now cheaper than Google Ads.
