Truckers Go

Truckers Go

USA

4 members

2022

2 months

Trucking & Logistics | Recruiting

About

What is Truckers Go?

Truckers Go is a drivers job board exchange which guarantees each driver getting a lot of opportunities to be hired only at reliable, trusted, high-rated companies, eliminating risks of working with untrustworthy companies and with the fastest hiring process. So each driver gets on the road in just a couple of days, having an option to change companies anytime, quickly with no downtime.

Problem

Client didn’t have any website at all, having only formally incorporated business, some customers and a contacts database.

The company didn’t have branding, no social media and none of the essential online accounts. In this case, after recruiters called a Leads from Ad Campaigns or just did call calling, they haven’t had an opportunity to present their company correctly, and redirect to their website or social media pages. It caused the lowest conversion rates and resultless budget spending.

Solution

Main goal was to remove traditional barriers, such as using outdated methods of communication that are unfortunately still widely used in the US trucking industry, and the total absence of digital marketing strategies for the trucking business, certainly for drivers hiring.

As a result, a new target audience is attracted, primarily interested in jobs with CDL, and provided with a convenient automated service for hiring Top-Rated companies, saving time for applicants and recruiters.

What were the problems?
What was done!?
Business unrecognized online
Branding that built professional Identification of the business
Absence of the company’s online presence and resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated the Absence of company online presence
Low level of trust based on the absence of online presence of the company
Online presence eliminated low levels of trust
Lack of business’s digital strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online
Absence of Business’s listing and Search Optimisation
Making and setting up essential online accounts solved the problem with Business listing and Search Optimisation
Old methods of communication and absence of automated tools.
Implementation of CRM and Integrations of third-party APIs provided strong, effective methods of communication, and automated a lot of business’s processes
Outdated communication methods and absence of marketing automations
The existence of high-tech helpful features and solutions eliminated Low conversion rates
Low conversion and engagement rates
Professional, targeted Ads Campaigns optimized customers’ budgets
What were the problems?
Business unrecognized online
Absence of the company’s online presence and resources
Low level of trust based on the absence of online presence of the company
Lack of business’s digital strategy
Absence of Business’s listing and Search Optimisation
Old methods of communication and absence of automated tools.
Outdated communication methods and absence of marketing automations
Low conversion and engagement rates
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated the Absence of company online presence
Online presence eliminated low levels of trust
Created a professional digital marketing strategy that excluded the Lack of business development goals online
Making and setting up essential online accounts solved the problem with Business listing and Search Optimisation
Implementation of CRM and Integrations of third-party APIs provided strong, effective methods of communication, and automated a lot of business’s processes
The existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers’ budgets
Read more
Hide

UX/UI Design

Description

The landing page has a relaxed, uncluttered design and is incredibly straightforward and intuitive. The company's emblem was retained and blended with brand colors. A single click will take you to the program and each piece of important information is included in its own block.

The design is often concise and qualitatively organized.

Font:
Truckers Go
Colors:
Truckers Go
Truckers Go Truckers Go Truckers Go Truckers Go Truckers Go Truckers Go Truckers Go Truckers Go Truckers Go
Full view

Mobile - 375px​

Truckers Go

Social media

Business automation

Problem

Manual input and human-driven data are identified as a major setback for businesses during its period of growth. This, business process automation has become a popular alternative that has no space for human error and can also carry out multiple business functions at the same time.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Truckers Go Truckers Go
Truckers Go Truckers Go Truckers Go Truckers Go
Read more

Ads management

Problem

While new solutions and a wider variety of platforms provide the opportunity to create more effective ads than ever before, the sheer number of tools and tactics available for reaching consumers online can make creating effective digital ad campaigns more complicated than traditional campaigns.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Truckers Go

What was done

– Were created new campaigns for Truck Services;

– Were created ad sets, ads and audiences;

– Was launched Yelp ad campaign;

– Were analyzed and optimized ad sets and campaigns on Facebook;

– Were collected keywords, negative keywords for Google Ads;

– Were created campaigns in Google Ads;

– Were created ads;

– Was set up conversion tracking for Google & FB Ads;

– Were created technical tasks for banners for FB & Google Ads;

– Communication.

Statistics Ads

Truckers Go
Facebook Ads
Reach:
-36%
Impressions
-41%
Results
-24%
Cost per results
+12%
Spent (USD)
-33%

The total spent was $1990 on campaigns for drivers. We received 50 781 impressions and 301 leads.

The price per lead was $6.61 (12% better than the previous period). Results for driver campaigns improved slightly, but campaigns were turned off.

Truckers Go
Truck Services
Reach:
+6.75%
Impressions
+41.84%
Results
-9.23%
Cost per results
-88.32%
Spent (USD)
-70.94%

Facebook Ads for Truck Services spent $1525.58. There were 52 362 impressions and 59 leads (6 less than in the previous period).

The price per lead was $25.86 (88% more than in the previous period).

Truckers Go
Google Ads
Impr.
10304
Interactions
206
Cost
399,74
Conversions
6
Cost / conv.
66,62
All conv.
19

It was spent $399.74 on Google Ads. Received 10 304 impressions, 206 interactions. And there were 19 conversions: 13 local actions, and 4 calls.

Firstly, Smart Search campaigns were tested. But they did not show good results

Truckers Go
Yelp Ads
Impressions
16,149
Clicks
30
Avg cost-per-click
$17.55
Leads
16
Cost per Lead
32,91
Ad spend
$526.61

In Yeld Ads total spent was $526.61 and were received 16 leads. The price per lead is $32.91.

As a lead acquisition channel, Yelp Ads is a good platform. Calls are now cheaper than Google Ads.