Truckers Go

Truckers Go

USA

4 members

2022

2 months

Trucking & Logistics | Recruiting

About
What is Truckers Go?

Truckers Go, being a drivers job board exchange guarantee that each driver will get a lot of opportunities to be hired only at reliable, trusted high-rated companies, eliminating your risks to work with untrustworthy companies and with fastest hiring process

Problem

The business didn’t have an “online face”, they only formally had an incorporated business and some customers and contact database.
The company didn’t have a branding, no web pages, no social media & important online accounts. So in this case after recruiters called to a Leads from Ad Campaigns or just doing call calling, they haven’t had an opportunity to represent their company correctly, and to transfer to their representative “online office” - website or social media pages. It influenced the lowest conversion rate and actually customers were spending money "to the air".

Solution

The solution aims to remove traditional barriers, such as using outdated methods of communicating that are still used in the US trucking industry, and total absence of digital marketing strategies for the trucking business, certainly for drivers hiring.
Our solution has to attract a new target audience, primarily interested in jobs with CDL, and provide it with a convenient automated service for hiring to Top-Rated companies, saving time for applicants and recruiters too.

What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Incorrect spending money
Professional, targeted Ads Campaigns optimized customers budget.
What were the problems?
Identification of business
Absence of the company’s online presence & resources
Low level of trust based on absence online presentation of the company
Lack of the online business strategy
Inexisting of Business listing & Search Optimisation
Old methods of communication and absence of automated tools.
Low conversion rates
Incorrect spending money
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Provided solution in having a representable “online face” that eliminated low levels of trust.
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers budget.
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UX/UI Design

Description

In the design were used the main colors of the logo, which keeps consistency with the branding of the company. Modern hover effects and fonts were used, which corresponds to the style of the company.

The font pair is a mix of minimalism and modernity, which is inherent to the automotive theme

Font:
Truckers Go
Colors:
Truckers Go
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Truckers Go