RT Group Logistics
Our contribution
About
RT Group has been operating since 2011. The company was founded by ex-drivers with 15+ years of experience in the field. It knows all the details and nuances of the trucking industry, and totally consorts with truck drivers’ values.
The company faced the new challenges of the digitalized world and had a strong need in becoming present on the internet as it barely existed online. In particular, RFS Group needed a website, business automation, branding and social networks set up.
We stepped up to fulfill the company’s needs at best. We created a great 360 digital communication channel for them, including website, branding, social media setup and the implementation of modern business automation tools. Thus solving all their problems on the spot
Business Identification
The professional identification of the business via Branding
Poor company’s online presence
Website Design & Development and Social Media accounts setup in order to make company present online
Low level of trust based on the company’s online absence
Trust Level Upgrade by creating the trustworthy online representation on the company
Inexisting of Business listing & Search Optimisation
Business listing & Search Optimization problem was eliminated via creation and setup of the crucial online accounts
Outdated methods of communication, no use of automated tools.
Implementation of the CRM system and integration of third-party APIs together made the company's communication more effective and automated a lot of business processes, thus making the conversion rates rise.
Low conversion rates
Сonversion rates rise due to communication improvement and automation implementation
Business Identification
Poor company’s online presence
Low level of trust based on the company’s online absence
Inexisting of Business listing & Search Optimisation
Outdated methods of communication, no use of automated tools.
Low conversion rates
The professional identification of the business via Branding
Website Design & Development and Social Media accounts setup in order to make company present online
Trust Level Upgrade by creating the trustworthy online representation on the company
Business listing & Search Optimization problem was eliminated via creation and setup of the crucial online accounts
Implementation of the CRM system and integration of third-party APIs together made the company's communication more effective and automated a lot of business processes, thus making the conversion rates rise.
Сonversion rates rise due to communication improvement and automation implementation
UX/UI Design
Description
The design represents both the company’s straightness and its complex approach, telling “we move forward, we move fast”.
The colors and typeface reflect the logo and simultaneously make a strongly recognizable visual ensemble that links with the company’s field of operation.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The client hadn’t used Facebook Ads for promotion of his business. We showed them how it can help to earn more.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created.
– Custom, look-a-like audiences were created in Facebook Ads and tested.
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Keywords for search optimization campaigns were collected, grouped, and filtered. Ads and extensions created with them.
– Search, GND and smart campaigns in Google Ads for ‘cold’ and ‘warm’ audiences were created and tested;
– Daily optimization of ad campaigns.
– Monthly reporting;
– Proper communication.
Statistics Ads
The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The total budget spent is $3220. These ads reached 121 107 unique Facebook/Instagram users who saw the ads 301 966 times total. 168 real driver requests were generated, $19,17 was the cost per one application.
Google Ads budget we spent in total is $500. We always do our best to spend customer’s budget in the most effective way. The results we gained are 732 website clicks that ended up with 55 job requests from truck drivers. The conversion rate obtained was 9%. One driver application cost was no more than $9,09.
