RFS Group
Our contribution
About
RFS was founded 9 years ago by drivers/dispatchers who have been in the industry for over 15 years and know all the ins and outs of drivers due to their own experience as drivers.
As many other trucking companies RFS Group Inc merely formally had an incorporated business, a few clients, and a contact database. The company had no "internet face." RFS Croup lacked branding, website, Social Media profiles, and other crucial online accounts.
The company’s recruiters didn't have a chance to properly represent their company after calling leads from ad campaigns or just cold calling. As a result it had the lowest conversion rates.
The approach attempted to eliminate conventional hurdles, such as the continued use of outdated communication techniques and the complete lack of digital marketing tactics, at least for hiring drivers.
We implemented the tools that enabled the automation of most recruiting processes in the company, developed a representative “online face” for it, and gave RFS Group guidelines on how to keep their conversion rate growing.
Identification of the company
Branding that made RFS Group to stand out
Lack of resources & web presence
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low level of trust based on the company's lack of an internet presence
Low trust level eliminated by creating a suitable online image of the company.
No online business plan
A professional digital marketing strategy created.
Lack of business listings and search engine optimization
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company.
Outdated communication techniques and lack of automated tools.
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
Low conversion rates
High-tech helpful features and solutions eliminated low conversion rates
Identification of the company
Lack of resources & web presence
Low level of trust based on the company's lack of an internet presence
No online business plan
Lack of business listings and search engine optimization
Outdated communication techniques and lack of automated tools.
Low conversion rates
Branding that made RFS Group to stand out
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low trust level eliminated by creating a suitable online image of the company.
A professional digital marketing strategy created.
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company.
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
High-tech helpful features and solutions eliminated low conversion rates
UX/UI Design
Description
We created a user-friendly stylish website for the company taking into account all the functionality RFS Group and its customers / drivers needed.
We used colors and fonts matching the logo and style of the company in order to create a complete online identity of the brand.
Font:
Colors:
Mobile - 375px
Social media
Ads management
We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At RFS Group we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: RFS Group we commit and trust our clients.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
Communication.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel created and set up;
– Tech tasks for devs and designers created;
– Custom, look-a-like audiences created and tested;
– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;
– Budget optimization performed;
– Daily monitoring of ad campaigns;
– Monthly reporting;
– Well-established leads processing set up.
Statistics Ads
The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The monthly budget spent is $1000. These ads reached 12 007 unique Facebook/Instagram users who saw the ads 30 788 times total. 162 real driver requests were generated, $6,12 was the cost per one application.
Google Ads budget we spent in monthly is $225. We always do our best to spend customer’s budget in the most effective way. The results we gained are 500 website clicks that ended up with 45 job requests from truck drivers. The conversion rate obtained was 9%. One driver application cost was no more than $5.
