Patriot Transport Inc
Our contribution
About
Founded in 2006 Patriot Transport Inc. has plenty of experience in logistics. The company states its mission to be providing unique, professional and individual logistics solutions for international freight transport that develop business through safe operations, innovation and continuous excellence of movement.
The company’s style was outdated, it really needed an upgrade in order to meet the standards of the time. Patriot Transport Inc. had little to no automation and Social Media presence.
The company’s website craved redesigning and remodeling in order to become user-friendly and fully functional.
We designed the business strategy aimed to get rid of usual barriers the company experienced such as the continuous use of outdated communication methods and the utter absence of digital activities.
Lack of attractive Brand Identity
Branding that made Patriot Transport easily recognizable.
Online absence of the company
WebDevelopment that resulted in a stylish user-friendly website Social Media setup to boost brand reputation online and make reaching out to the company easier.
Low trust level
Low trust level eliminated by creating a suitable online image of the company.
Insufficient online business strategy
A professional digital marketing strategy created.
No business listing & Search Optimization
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company.
Ineffective communication and lack of automation
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them.
Low conversion rates
High-tech helpful features and solutions eliminated low conversion rates.
Insufficient budget distribution
Ads campaigns targeted and managed by professionals optimized customer’s budget distribution.
Lack of attractive Brand Identity
Online absence of the company
Low trust level
Insufficient online business strategy
No business listing & Search Optimization
Ineffective communication and lack of automation
Low conversion rates
Insufficient budget distribution
Branding that made Patriot Transport easily recognizable.
WebDevelopment that resulted in a stylish user-friendly website Social Media setup to boost brand reputation online and make reaching out to the company easier.
Low trust level eliminated by creating a suitable online image of the company.
A professional digital marketing strategy created.
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company.
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them.
High-tech helpful features and solutions eliminated low conversion rates.
Ads campaigns targeted and managed by professionals optimized customer’s budget distribution.
UX/UI Design
Description
Web design we created embodies Patriot Transport aesthetics. We did our best to make the system as user-friendly and functional as possible for clients, brokers, drivers, and all other website visitors.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The website lacked analytics. The site had an ineffective structure that we fixed. We tested a few platforms and chose the best of them. The client hadn’t had a specific segmentation of its audience in order to know it better, so we did it for them.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created;
– Custom, look-a-like audiences were created in Facebook Ads and tested;
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Keywords for search optimization campaigns were collected, grouped, and filtered. Ads and extensions created with them;
– Search, GND and smart campaigns in Google Ads for ‘cold’ and ‘warm’ audiences were created and tested;
– Ongoing campaigns budget optimization;
– Daily optimization of ad campaigns;
– Monthly reporting;
– Proper communication.
Statistics Ads
The monthly budget spent is $3400. The ads purpose was to gain as many job applications from relevant truck drivers as possible. We gained 164 753 impressions reaching 94 658 people that left 261 job application total.
The cost per lead we reached was $13,03, that is below average cpl on the market.
The monthly budget we spent on Google Ads is $1817. The ads resulted in 2157 website clicks that eventually led to 150 drivers leaving their job applications.
The cost per lead we obtained is $12.11. We did a meticulous testing to reach pretty high 6,95% conversion rate.
