New U Body Contouring

New U Body Contouring

US

8 members

2019

5 weeks

Trucking & Logistics | Recruiting

About

What is New U Body Contouring?

New U body is a business that offers the best and the most beautiful body and face treatments on the market- LPG Endermologie, a non-invasive technique of caring a body.

Problem

LPG massage is a rather narrowly focused term in the field of beauty. Few people know about such a service, in order to order it, you need to know about it. The business problem was that few people knew about this type of service, and therefore few people used it. Information about the service could only be provided in the salon itself. The online site was supposed to solve this problem.

As a result, customers preferred other players in the market, and the conversion of potential customers to such a service suffered from misunderstanding.

The business needed a more professional development of the online space in order to provide quality information to customers.

Solution

We created a full-fledged online platform that provided informative descriptions of the procedures. The site is filled with a detailed explanation of body care technologies, the procedures themselves can be viewed on the site with the help of photos and videos, service packages are available.

Detailed navigation and other salon contacts are also available on the website. Moreover, if the client is interested, the site redirects the user to the full service booking site.

That is, it is a convenient informative space for all business offers and simply a comfortable environment for the user, where you can understand what services will be provided to him.

What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Incorrect spending money
Professional, targeted Ads Campaigns optimized customers budget.
What were the problems?
Identification of business
Absence of the company’s online presence & resources
Low level of trust based on absence online presentation of the company
Lack of the online business strategy
Inexisting of Business listing & Search Optimisation
Old methods of communication and absence of automated tools.
Low conversion rates
Incorrect spending money
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Provided solution in having a representable “online face” that eliminated low levels of trust.
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers budget.
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UX/UI Design

Description

We developed the site taking into account the specifics of the business, so that the potential client interacts with it more. The beauty industry requires beautiful solutions.

We used a nice pastel blue in combination with white. This combination recreated the atmosphere of trust in the business and the purity of their specific customer service.

All services and other information have been well laid out with smooth lines so that the customer's eye is focused only on the most important information and tenderly navigated through the site.

Font:
New U Body Contouring
Colors:
New U Body Contouring
New U Body Contouring New U Body Contouring
Full view

Mobile - 375px​

New U Body Contouring

Business automation

Problem

We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients.

Ways to solve problem

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

New U Body Contouring New U Body Contouring
New U Body Contouring New U Body Contouring New U Body Contouring New U Body Contouring
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Ads management

Problem

While new solutions and a wider variety of platforms provide the opportunity to create more effective ads than ever before, the sheer number of tools and tactics available for reaching consumers online can make creating effective digital ad campaigns more complicated than traditional campaigns.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Truckers Go

What was done

– Were created new campaigns for Truck Services;

– Were created ad sets, ads and audiences;

– Was launched Yelp ad campaign;

– Were analyzed and optimized ad sets and campaigns on Facebook;

– Were collected keywords, negative keywords for Google Ads;

– Were created campaigns in Google Ads;

– Were created ads;

– Was set up conversion tracking for Google & FB Ads;

– Were created technical tasks for banners for FB & Google Ads;

– Communication.

Statistics Ads

New U Body Contouring
Facebook Ads
Reach:
-36%
Impressions
-41%
Results
-24%
Cost per results
+12%
Spent (USD)
-33%

The total spent was $1990 on campaigns for drivers. We received 50 781 impressions and 301 leads.

The price per lead was $6.61 (12% better than the previous period). Results for driver campaigns improved slightly, but campaigns were turned off.

New U Body Contouring
Truck Services
Reach:
+6.75%
Impressions
+41.84%
Results
-9.23%
Cost per results
-88.32%
Spent (USD)
-70.94%

Facebook Ads for Truck Services spent $1525.58. There were 52 362 impressions and 59 leads (6 less than in the previous period).

The price per lead was $25.86 (88% more than in the previous period).

New U Body Contouring
Google Ads
Impr.
10304
Interactions
206
Cost
399,74
Conversions
6
Cost / conv.
66,62
All conv.
19

It was spent $399.74 on Google Ads. Received 10 304 impressions, 206 interactions. And there were 19 conversions: 13 local actions, and 4 calls.

Firstly, Smart Search campaigns were tested. But they did not show good results

New U Body Contouring
Yelp Ads
Impressions
16,149
Clicks
30
Avg cost-per-click
$17.55
Leads
16
Cost per Lead
32,91
Ad spend
$526.61

In Yeld Ads total spent was $526.61 and were received 16 leads. The price per lead is $32.91.

As a lead acquisition channel, Yelp Ads is a good platform. Calls are now cheaper than Google Ads.