MSD Express Inc
Our contribution
About
MSD Express Inc is a Chicago-based departure carrier who specializes in freight logistics and transportation. MSD proudly operates a modern fleet of over 50 units in two terminals across 13 states, and is rapidly expanding.
The company had no convenient website that would play a role as a platform to attract driver applications. To increase the amount of driver applications, MSD Express also needs to revamp their social media strategy and appearance and incorporate certain business automation solutions.
For the business, we developed a fresh, user-friendly website with all the necessary data and resources for hiring drivers. We consolidated the MSD social media profiles to make them more recognizable. The conversion and retention rates increased as a result of the business automation solutions we introduced.
Business identity
Branding Design that makes the company to stand out
Low level of trust based on the absence of the company online
Website Development that made the company look respectable and trustworthy
Lack of the digital business strategy
Professional web accounts creation, setup and optimization that created appropriate brand reputation online
No business listing & search optimisation
Search Engine Optimization set and adjusted
Old methods of communication and lack of automated tools.
CRM system and third-party APIs integration upgraded company’s methods of communication, thus automated lots of its business processes
Low conversion rates
The conversion rate rise due to proper digital strategy and budget distribution by marketing experts
Business identity
Low level of trust based on the absence of the company online
Lack of the digital business strategy
No business listing & search optimisation
Old methods of communication and lack of automated tools.
Low conversion rates
Branding Design that makes the company to stand out
Website Development that made the company look respectable and trustworthy
Professional web accounts creation, setup and optimization that created appropriate brand reputation online
Search Engine Optimization set and adjusted
CRM system and third-party APIs integration upgraded company’s methods of communication, thus automated lots of its business processes
The conversion rate rise due to proper digital strategy and budget distribution by marketing experts
UX/UI Design
Description
We considered the company's ethos, as well as its wants and expectations, and did our best to design a modern, user-friendly website. We picked colors that create a strong contrast while also complementing one another, as well as typefaces that match the MSD Express brand.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The absence of the ad structure did not allow the client to have good results. There was no clear segmentation of services that client provides. The client didn't understand what they paid for.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created;
– Custom, look-a-like audiences were created in Facebook Ads and tested;
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Yelp ad campaign launched;
– Ongoing campaigns budget optimization;
– Daily optimization of ad campaigns;
– Monthly reporting;
– Proper communication.
Statistics Ads
The main goal of all ads campaigns we launched was to make truck drivers leave their applications to work at C1. $5171 is the total budget spent. We managed to obtain 187 leads, reach 124 992 drivers on Facebook and Instagram who saw our ads 290 553 times. As we targeted relevant drivers only, $27,6 is the cost per lead we got.
The ads resulted in plenty of drivers coming to work at C1.
$1907 is the overall budget we spent on Google Ads to attract new drivers to work at C1. The ads resulted in 2447 people visiting the client’s website and 168 of them leaving job applications.
One driver’s application costed us no more than $11,35. The conversion rate obtained was 7,55%.
Yelp ads brought our customer 16 149 impressions with conversion rate of 5%. The budget spent on those ads is $1044.
We got 2101 clicks from truck drivers, one such click costed us $0,49. These results can be safely named successful.
