Midpoint Logistics Inc
Our contribution
About
Midpoint Logistics is a third-party logistics company that has its own assets, including over 350 trucks and more than 1000 trailers. Its focus is on making its drivers and partners succeed alongside Midpoint Logistics.
Midpoint Logistics needed a strong internet presence to draw in new clients and drivers, that’s a common issue for many trucking companies. They lacked crucial online resources, though.
As a result, they experienced low conversion rates and struggled to successfully market their services.
The strategy we implemented has a goal to overcome the persistent challenges in the trucking industry, including the use of outdated communication methods and a lack of digital marketing initiatives.
We developed a robust online presence, implemented a system that automated several hiring processes, and provided guidance to Midpoint Logistics on maintaining and enhancing their conversion rates.
Identification of the company
We created a distinctive branding for Mispont that made the company stand out.
Insufficient resources and lack of web presence
A stylish, user-friendly website was developed through our Web Development service. Social media accounts were set up to enhance the company's online reputation and make it more accessible to potential customers.
Low level of trust resulting from the company's lack of online presence
We improved the company's low level of trust by developing a suitable online image.
Absence of an online business plan
A professional digital marketing strategy was formulated to promote the business.
Lack of business listings and search engine optimization
We solved the business listing and search optimization issues by creating and setting up critical online accounts.
Antiquated communication techniques and absence of automated tools
The company's CRM system was upgraded through third-party APIs integration, which improved its methods of communication and automated several of its business processes.
Low conversion rates
We implemented high-tech features and solutions that helped to increase the conversion rates.
Identification of the company
Insufficient resources and lack of web presence
Low level of trust resulting from the company's lack of online presence
Absence of an online business plan
Lack of business listings and search engine optimization
Antiquated communication techniques and absence of automated tools
Low conversion rates
We created a distinctive branding for Mispont that made the company stand out.
A stylish, user-friendly website was developed through our Web Development service. Social media accounts were set up to enhance the company's online reputation and make it more accessible to potential customers.
We improved the company's low level of trust by developing a suitable online image.
A professional digital marketing strategy was formulated to promote the business.
We solved the business listing and search optimization issues by creating and setting up critical online accounts.
The company's CRM system was upgraded through third-party APIs integration, which improved its methods of communication and automated several of its business processes.
We implemented high-tech features and solutions that helped to increase the conversion rates.
UX/UI Design
Description
For Midpoint, our team developed a user-friendly and aesthetically pleasing website that suited the requirements of the company. We made sure the fonts and colors utilized complemented the company's style and logo, creating a comprehensive and unified online brand presence.
Font:
Colors:
Mobile - 375px
Social media
