Major Way Capital
Our contribution
About
Major Way Capital is an innovative intelligence investment fund that provides access to financial benefits for investors with performed and fixed, short- and long-term returns. Major Way exclusive strategies on financial class assets by building a comprehensive investment portfolio.
As the company has recently changed their positioning, therefore it needed a new website and rebranding in order to display its new field of operations.
We designed a website for the investment firm that included an accurate depiction of their work, clear descriptions of the company's services, and easy communication facilities for the customer and vice versa.
Rebranding needed
A stylish website designed & developed thus liquidating the absence of the company online
Low digital trust
Low trust level eliminated with new attractive “online face”
Online business strategy absence
A professional digital marketing strategy created
No Search Optimisation
Proper business listing & Search Optimisation done
Rebranding needed
Low digital trust
Online business strategy absence
No Search Optimisation
A stylish website designed & developed thus liquidating the absence of the company online
Low trust level eliminated with new attractive “online face”
A professional digital marketing strategy created
Proper business listing & Search Optimisation done
UX/UI Design
Description
We developed an ergonomic design with a distinct hierarchy and simple navigation. The website was optimized for laptop, PC and mobile devices while maintaining its flexibility and responsiveness.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The absence of the ad structure did not allow the client to have good results. There was no clear segmentation of services that client provides. The client didn't understand what they paid for.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created;
– Custom, look-a-like audiences were created in Facebook Ads and tested;
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Yelp ad campaign launched;
– Ongoing campaigns budget optimization;
– Daily optimization of ad campaigns;
– Monthly reporting;
– Proper communication.
Statistics Ads
The main goal of all ads campaigns we launched was to make truck drivers leave their applications to work at C1. $5171 is the total budget spent. We managed to obtain 187 leads, reach 124 992 drivers on Facebook and Instagram who saw our ads 290 553 times. As we targeted relevant drivers only, $27,6 is the cost per lead we got.
The ads resulted in plenty of drivers coming to work at C1.
$1907 is the overall budget we spent on Google Ads to attract new drivers to work at C1. The ads resulted in 2447 people visiting the client’s website and 168 of them leaving job applications.
One driver’s application costed us no more than $11,35. The conversion rate obtained was 7,55%.
Yelp ads brought our customer 16 149 impressions with conversion rate of 5%. The budget spent on those ads is $1044.
We got 2101 clicks from truck drivers, one such click costed us $0,49. These results can be safely named successful.
