Lapin House is a popular European children clothes brand that has just started operating in the US offering quality garment for kids aged from 3 months to 14 years.
Since the brand was just starting to operate on the US retail market it had no online presence here before, it needed an appropriate website as a tool to sell its clothes.
The main goal for the brand was to be able to convince the parents that their product are the best for their children, because parents want the best for the kids. The website had not only to be a simple online store, but a platform that ensures parents of the quality of the products they buy.
We developed a website that has intuitive navigation, simple sectioning and user-friendly interface. The basket allows parents to stock items they liked, but want to buy later. The convenient checkout, order tracking, and multifaceted filtering made it simple for the customer to place and complete the order.
The website is attractive and has intuitive navigation, which focuses user’s attention and allows comfortable shopping.
What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
The design of the online store combines the full functionality of e-commerce platform with the corporate style of the brand. A unique section with clothes sets was created for the client convenience.
The client can comfortably navigate the website and easily find everything they’re interested in. In general, we created a website which design is simple, attractive and complete.
Mobile - 375px
The business did not have a modern social media approach to business processes. No matter how absurd it sounds, if you are on social media, then you are also in other people's minds. Moreover, if this is a clothing store for children, then at least Instagram is almost the best showcase for displaying products, especially since the content is already there.
Social networks will allow you to generate even more customers and even more sales, and of course it is the best platform to communicate with an audience that desperately needs communication and advice. We had to decide that.
We created social networks for full brand promotion. Each of them is filled with a unique brand style and content, which creates the image of the company.
Advertising campaigns that we set up through social networks brought our audience to the site - young parents, mostly mothers.
Potential customers started to get interested in the brand and after communicating in messengers, they went to the site, where they became real customers.
LapinHouse had no ads strategy mapped, and needed qualified assistance in launching beneficial ad campaigns in the US with someone who has the knowledge of marketing tools and tactics for e-commerce.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel created and set up
– Tech tasks for devs and designers created.
– Custom, look-a-like audiences created and tested.
– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;
– Budget optimization performed;
– Daily monitoring of ad campaigns.
– Monthly reporting.
– Well-established leads processing set up.
Cost per lead
The monthly budget spent is $3400. The ads purpose was to gain as many job applications from relevant truck drivers as possible. We gained 270553 impressions reaching 199650 people that made 561 purchase.
The cost per lead we reached was $6,06.
Cost per lead
The monthly budget we spent on Google Ads is $1600. The ads resulted in 4050 website clicks that eventually led to 800 users putting products in the cart. The cost per lead we obtained is $2. We did a meticulous testing to reach a high 20% conversion rate.