Griffon Socks - BFG iTech | Custom Innovative Solutions for Business | Process Automation

Griffon Socks

Our contribution

API IntegrationsWeb Design & Development

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EU

4 members

2020

6 months

Ecommerce

EU

4 members

2020

6 months

Ecommerce

EU

4 members

2020

6 months

Ecommerce

About

What is Griffon Socks?

Griffon Socks is a family business dream that came true. It is a garment manufacturer inspired to create beautiful top-quality products in Ukraine to all over the world.

Problem

At first Griffon Socks was just an Instagram store, the company needed to get to a new level in order to scale. An online store on Instagram is a good way to start a business, but if you want to evolve, you need a decent platform to distribute your product further at greater volume.

The website is a new level of business development, especially the retail business. While the Instagram store loses a significant percentage of potential customers due to its limitations in functionality, filtering and product ordering, the website solves these issues at once.

Solution

We developed a full-fledged online store for Griffon Socks. The website has a convenient sectioning of the brand’s products and helps users to order fast and easy.

We gathered all the company's products in one online store, provided detailed information about each product to make the user’s interaction with it simple. The new site made scaling easier for the business as it allows many users to make convenient orders directly from the manufacturer at greater volumes.

A few months after the launch of the website, the company's sales increased several times.

What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Incorrect spending money
Professional, targeted Ads Campaigns optimized customers budget.
What were the problems?
Identification of business
Absence of the company’s online presence & resources
Low level of trust based on absence online presentation of the company
Lack of the online business strategy
Inexisting of Business listing & Search Optimisation
Old methods of communication and absence of automated tools.
Low conversion rates
Incorrect spending money
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Provided solution in having a representable “online face” that eliminated low levels of trust.
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers budget.
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UX/UI Design

For this project we had to work with a ready-made template, but we customize it for our customer as best and made it as user-friendly as possible.

The online store we created for Griffon Socks is built so that every user could easily navigate through the website and make orders effortlessly. We set up the convenient filtration and highlighted the products, because they are what user’s interested in.

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