C1 Transportation
Our contribution
About
C1 Transportation is the main part of C1 Holding. The company has a clear mission to provide reliable transportation and a competitive work space. It has an established freight base and strong customer support in order to exceed both their customers’ and drivers’ needs.
The main direction for C1 Holding is transportation. The company’s in constant need of qualified drivers to perform deliveries. Therefore,
C1 wanted to create an online platform with the required info, terms and conditions that would be useful to attract employees, and that would give them a possibility to apply for a job online. Also, the company required branding and social media strategy in order to look trustworthy for the online community.
We created a brand identity that highlights business’ determination and vigor. Our team developed a stylish user-friendly website that’s convenient both for the drivers and the customers. Plus, we made C1 widely present and recognizable on social media.
Brand identity
Branding Design that makes C1 easily recognizable everywhere
No online presence, nor resources
Web accounts creation, setup and optimization
Insufficient trust level
Website Development that made C1 look respectable and trustworthy
No digital business strategy
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
Search Optimization absence
Search Engine Optimization set and adjusted
Poor communication methods and no business automation
CRM system and third-party APIs integration upgraded C1’s methods of communication, thus automated lots of its business processes
Low conversion rates
The conversion rate rise due to proper digital strategy
Insufficient budget distribution
Proper budget distribution by marketing experts
Brand identity
No online presence, nor resources
Insufficient trust level
No digital business strategy
Search Optimization absence
Poor communication methods and no business automation
Low conversion rates
Insufficient budget distribution
Branding Design that makes C1 easily recognizable everywhere
Web accounts creation, setup and optimization
Website Development that made C1 look respectable and trustworthy
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
Search Engine Optimization set and adjusted
CRM system and third-party APIs integration upgraded C1’s methods of communication, thus automated lots of its business processes
The conversion rate rise due to proper digital strategy
Proper budget distribution by marketing experts
UX/UI Design
Description
The font we use is slightly bolded and strongly defined to make an accent on the company’s website main goal - find more drivers. The colors we used - sunny yellow and cold blue - emphasize the company's dynamic and constant evolution.
The overall picture that the texts, colors, visuals create altogether on the website makes it look full and finished.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The absence of the ad structure did not allow the client to have good results. There was no clear segmentation of services that client provides. The client didn't understand what they paid for.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created;
– Custom, look-a-like audiences were created in Facebook Ads and tested;
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Yelp ad campaign launched;
– Ongoing campaigns budget optimization;
– Daily optimization of ad campaigns;
– Monthly reporting;
– Proper communication.
Statistics Ads
The main goal of all ads campaigns we launched was to make truck drivers leave their applications to work at C1. $5171 is the monthly budget spent. We managed to obtain 187 leads, reach 124 992 drivers on Facebook and Instagram who saw our ads 290 553 times. As we targeted relevant drivers only, $27,6 is the cost per lead we got.
The ads resulted in plenty of drivers coming to work at C1.
$1907 is the monthly budget we spent on Google Ads to attract new drivers to work at C1. The ads resulted in 2447 people visiting the client’s website and 168 of them leaving job applications.
One driver’s application costed us no more than $11,35. The conversion rate obtained was 7,55%.
Yelp ads brought our customer 16 149 impressions with conversion rate of 5%. The budget spent on those ads is $1044.
We got 2101 clicks from truck drivers, one such click costed us $0,49. These results can be safely named successful.
