US

8 members

2019

5 weeks

Trucking & Logistics | Recruiting

About

What is RFS Group?

RFS Group, a leader in the logistics sector, provides clients with exceptional carrying services on time and wherever. The business also fixes trucks, both for its own use and as a service to other companies, in addition to providing freight transportation.

Problem

The business lacked branding, websites, social media profiles and other important online accounts. But the biggest problem for the business was the lack of drivers.

Drivers are needed all the time and you can't just pick them up off the street, you need high-quality internet advertising, first of all in the form of a website. In order to find new employees, you had to exist on the Internet and present yourself as an employer.

Solution

We created an informative and automated site that removed common obstacles such as the continued use of outdated communication methods in the US trucking industry and the complete lack of digital marketing tactics.

The website contains information about vacancies, wages, working conditions and even a referral program. As soon as the driver is interested in the job, one click and filling out the form automatically registers him as a job candidate, and after that he is fully contracted.

Our solution has helped attract a target market of drivers who are particularly interested in CDL-related careers and offer them a job with a top-rated company, while also reducing time for both job seekers and recruiters.

What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Incorrect spending money
Professional, targeted Ads Campaigns optimized customers budget.
What were the problems?
Identification of business
Absence of the company’s online presence & resources
Low level of trust based on absence online presentation of the company
Lack of the online business strategy
Inexisting of Business listing & Search Optimisation
Old methods of communication and absence of automated tools.
Low conversion rates
Incorrect spending money
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Provided solution in having a representable “online face” that eliminated low levels of trust.
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers budget.
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UX/UI Design

Description

The main colors of the logo are used in the design, which is in line with the company's branding. Modern hover effects and fonts are used, which corresponds to the company's style.

The font pair is a mix of minimalism and modernity inherent in the automotive theme. In general, we have developed a discreet, but informative site design

Font:
RFS Group
Colors:
RFS Group
RFS Group RFS Group RFS Group RFS Group
Full view

Mobile - 375px​

RFS Group

Business automation

Problem

We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients.

Ways to solve problem

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

RFS Group RFS Group
RFS Group RFS Group RFS Group RFS Group
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Ads management

Problem

While new solutions and a wider variety of platforms provide the opportunity to create more effective ads than ever before, the sheer number of tools and tactics available for reaching consumers online can make creating effective digital ad campaigns more complicated than traditional campaigns.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Truckers Go

What was done

– Were created new campaigns for Truck Services;

– Were created ad sets, ads and audiences;

– Was launched Yelp ad campaign;

– Were analyzed and optimized ad sets and campaigns on Facebook;

– Were collected keywords, negative keywords for Google Ads;

– Were created campaigns in Google Ads;

– Were created ads;

– Was set up conversion tracking for Google & FB Ads;

– Were created technical tasks for banners for FB & Google Ads;

– Communication.

Statistics Ads

RFS Group
Facebook Ads
Reach:
-36%
Impressions
-41%
Results
-24%
Cost per results
+12%
Spent (USD)
-33%

The total spent was $1990 on campaigns for drivers. We received 50 781 impressions and 301 leads.

The price per lead was $6.61 (12% better than the previous period). Results for driver campaigns improved slightly, but campaigns were turned off.

RFS Group
Truck Services
Reach:
+6.75%
Impressions
+41.84%
Results
-9.23%
Cost per results
-88.32%
Spent (USD)
-70.94%

Facebook Ads for Truck Services spent $1525.58. There were 52 362 impressions and 59 leads (6 less than in the previous period).

The price per lead was $25.86 (88% more than in the previous period).

RFS Group
Google Ads
Impr.
10304
Interactions
206
Cost
399,74
Conversions
6
Cost / conv.
66,62
All conv.
19

It was spent $399.74 on Google Ads. Received 10 304 impressions, 206 interactions. And there were 19 conversions: 13 local actions, and 4 calls.

Firstly, Smart Search campaigns were tested. But they did not show good results

RFS Group
Yelp Ads
Impressions
16,149
Clicks
30
Avg cost-per-click
$17.55
Leads
16
Cost per Lead
32,91
Ad spend
$526.61

In Yeld Ads total spent was $526.61 and were received 16 leads. The price per lead is $32.91.

As a lead acquisition channel, Yelp Ads is a good platform. Calls are now cheaper than Google Ads.