BSL Express Trucking
Our contribution
About
BSL Express Trucking Inc. – it’s a freight transportation company with headquarters in the “hub” of the American Trucking Industry – the Greater Chicago Area. It built and operates a modern fleet of more than 100+ power units.
BSL Express Trucking, like many other trucking businesses, lacked an "online face" that’d attract new clients and drivers. BSL lacked crucial online tools like social media, branding, and website. Low conversion rates were the result of the company's inability to effectively market its offers when conducting cold calls or reaching their audience through ad campaigns.
Our strategy aimed to overcome traditional obstacles in the trucking industry, which included relying on outdated communication methods and a lack of digital marketing efforts, especially for driver recruitment. We established a system that automated many of the company's recruitment operations, developed a strong online presence, and provided guidance to BSL Express on how to maintain and improve their conversion rates.
Identification of the company
Branding that made BSL Express to stand out
Lack of resources & web presence
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low level of trust based on the company's lack of an internet presence
Low trust level eliminated by creating a suitable online image of the company
No online business plan
A professional digital marketing strategy created
Lack of business listings and search engine optimization
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company
Outdated communication techniques and lack of automated tools
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
Low conversion rates
High-tech helpful features and solutions eliminated low conversion rates
Identification of the company
Lack of resources & web presence
Low level of trust based on the company's lack of an internet presence
No online business plan
Lack of business listings and search engine optimization
Outdated communication techniques and lack of automated tools
Low conversion rates
Branding that made BSL Express to stand out
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low trust level eliminated by creating a suitable online image of the company
A professional digital marketing strategy created
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
High-tech helpful features and solutions eliminated low conversion rates
UX/UI Design
Description
Our team created an aesthetically pleasing and user-friendly website for BSL Express, which incorporated all the necessary features for the company, its clients, and drivers. We maintained consistency with the company's logo and style by utilizing matching colors and fonts, resulting in a complete online identity for the business.
Font:
Colors:
Mobile - 375px
Social media
