USA

8 members

2019

5 weeks

Trucking & Logistics | Recruiting

About

What is Ace Transportation?

Ace Transportation is an industry leader in logistics offering clients outstanding transporting services on time and wherever. In addition to freight transportation, the company also repairs trucks, both for its own use and as a service to other businesses.

Problem

The company had a low-quality site with little information to interact with drivers, which is the backbone of their online business. The business was working, but it was relatively unknown, which, of course, affected the performance. They needed a complete brand.

Among social networks, there was only Instagram with photos without processing, without automation, and therefore with low interest in the business from both drivers and customers.

So the business was bad at online handling and communication. We needed to start building their online presence.

Solution

We made a completely new business concept. In essence, we have developed a brand that does not look for drivers, but that drivers themselves ask to work for. Something like a closed club.

According to this positioning, we created a convenient landing page with a structure of complete information, a logo, and set up automation. Now the brand can move online and, accordingly, move better offline.

This business platform was aimed at attracting more drivers to their company, so we did our best to make this process interesting, comfortable and reliable for both parties

What were the problems?
What was done!?
Identification of business
Branding that built professional Identification of the business
Absence of the company’s online presence & resources
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Low level of trust based on absence online presentation of the company
Provided solution in having a representable “online face” that eliminated low levels of trust.
Lack of the online business strategy
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Inexisting of Business listing & Search Optimisation
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Old methods of communication and absence of automated tools.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Low conversion rates
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Incorrect spending money
Professional, targeted Ads Campaigns optimized customers budget.
What were the problems?
Identification of business
Absence of the company’s online presence & resources
Low level of trust based on absence online presentation of the company
Lack of the online business strategy
Inexisting of Business listing & Search Optimisation
Old methods of communication and absence of automated tools.
Low conversion rates
Incorrect spending money
What was done!?
Branding that built professional Identification of the business
Designed & Developed a great professional Website, and created Social Media Accounts that liquidated Absence of the company online
Provided solution in having a representable “online face” that eliminated low levels of trust.
Created a professional digital marketing strategy that excluded the Lack of business development goals online.
Making and setting up vital online accounts we solved the problem with Business listing & Search Optimisation.
Implementation of CRM system and Integrations of third-party APIs, provided strong, effective methods of communication, and automation of a lot of business processes.
Existence of high-tech helpful features and solutions eliminated Low conversion rates
Professional, targeted Ads Campaigns optimized customers budget.
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UX/UI Design

Description

In the design were used the main colors of the logo, which keeps consistency with the branding of the company. Modern hover effects and fonts were used, which corresponds to the style of the company.
The font pair is a mix of minimalism and modernity, which is inherent to the automotive theme

Font:
Ace transportation
Colors:
Ace transportation
Ace transportation Ace transportation Ace transportation Ace transportation Ace transportation Ace transportation Ace transportation Ace transportation Ace transportation
Full view

Mobile - 375px​

Ace transportation

Business automation

Problem

We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At C1 Holding we commit and trust our clients.

Ways to solve problem

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Ace transportation Ace transportation
Ace transportation Ace transportation Ace transportation Ace transportation
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Ads management

Problem

While new solutions and a wider variety of platforms provide the opportunity to create more effective ads than ever before, the sheer number of tools and tactics available for reaching consumers online can make creating effective digital ad campaigns more complicated than traditional campaigns.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

Truckers Go

What was done

– Were created new campaigns for Truck Services;

– Were created ad sets, ads and audiences;

– Was launched Yelp ad campaign;

– Were analyzed and optimized ad sets and campaigns on Facebook;

– Were collected keywords, negative keywords for Google Ads;

– Were created campaigns in Google Ads;

– Were created ads;

– Was set up conversion tracking for Google & FB Ads;

– Were created technical tasks for banners for FB & Google Ads;

– Communication.

Statistics Ads

Ace transportation
Facebook Ads
Reach:
-36%
Impressions
-41%
Results
-24%
Cost per results
+12%
Spent (USD)
-33%

The total spent was $1990 on campaigns for drivers. We received 50 781 impressions and 301 leads.

The price per lead was $6.61 (12% better than the previous period). Results for driver campaigns improved slightly, but campaigns were turned off.

Ace transportation
Truck Services
Reach:
+6.75%
Impressions
+41.84%
Results
-9.23%
Cost per results
-88.32%
Spent (USD)
-70.94%

Facebook Ads for Truck Services spent $1525.58. There were 52 362 impressions and 59 leads (6 less than in the previous period).

The price per lead was $25.86 (88% more than in the previous period).

Ace transportation
Google Ads
Impr.
10304
Interactions
206
Cost
399,74
Conversions
6
Cost / conv.
66,62
All conv.
19

It was spent $399.74 on Google Ads. Received 10 304 impressions, 206 interactions. And there were 19 conversions: 13 local actions, and 4 calls.

Firstly, Smart Search campaigns were tested. But they did not show good results

Ace transportation
Yelp Ads
Impressions
16,149
Clicks
30
Avg cost-per-click
$17.55
Leads
16
Cost per Lead
32,91
Ad spend
$526.61

In Yeld Ads total spent was $526.61 and were received 16 leads. The price per lead is $32.91.

As a lead acquisition channel, Yelp Ads is a good platform. Calls are now cheaper than Google Ads.