BFG iTech' Project | Ace Transportation Inc | Growing Trucking Company

USA

6 members

2021

6 months

Trucking & Logistics

USA

6 members

2021

6 months

Trucking & Logistics

USA

6 members

2021

6 months

Trucking & Logistics

About

What is Ace Transportation?

Cargo transportation is a serious business that requires professionalism, dedication and strong cooperation. Ace Transportation has a goal of accumulating the industry’s best performing drivers under its wing in order to make both them and the company itself prosper.

Problem

The company had a poor quality website with little tools to engage with drivers. Ace Transportation had poor representation on social media as well, because the company only had an Instagram account, and no other linked accounts whatsoever.

This altogether had a noticeable negative impact on the company’s conversion rate.

Solution

We designed solutions that altogether changed the situation with the company's conversion and retention rates. We developed a new attractive website using the old logo combined with the new style we designed for the brand.

We made a unified look for all Ace’s social media accounts, so it became easily recognizable. And most importantly, we made most hiring processes automated.

What were the problems?
What was done!?

Lack of attractive Brand Identity

Branding Design that makes ACE easily recognizable everywhere

Online absence of the company

Web accounts creation, setup and optimization

Low trust level

Website Development that made ACE look respectable and trustworthy

Insufficient online business strategy

Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company

No business listing & Search Optimization

Search Engine Optimization set and adjusted

Ineffective communication and lack of automation

CRM system and third-party APIs integration upgraded ACE’s methods of communication, thus automated lots of its business processes

Low conversion rates

The conversion rate rise due to proper digital strategy

Insufficient budget distribution

Proper budget distribution by marketing experts

What were the problems?

Lack of attractive Brand Identity

Online absence of the company

Low trust level

Insufficient online business strategy

No business listing & Search Optimization

Ineffective communication and lack of automation

Low conversion rates

Insufficient budget distribution

What was done!?

Branding Design that makes ACE easily recognizable everywhere

Web accounts creation, setup and optimization

Website Development that made ACE look respectable and trustworthy

Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company

Search Engine Optimization set and adjusted

CRM system and third-party APIs integration upgraded ACE’s methods of communication, thus automated lots of its business processes

The conversion rate rise due to proper digital strategy

Proper budget distribution by marketing experts

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UX/UI Design

Description

The golden logo of the company prompted us to use our creativity to the fullest and create something truly unique. Black and gold is a combination known for its deep elegance and richness, so we went along with it.

We did our best to make the style of the website both correspond with the spirit of the company and is modern & convenient.

Font:
Colors:
Full view

Mobile - 375px​

Social media

Ads management

Problem

We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At Ace transportation we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At Ace transportation we commit and trust our clients.

Solution

Optimization campaign by audiences, locations, placements, etc.;

Analyzing of audiences, ad sets, ads;

Corrected budget of campaigns;

Creating new campaigns on Facebook for tests;

Creating Discovery campaign in Google ads;

Communication.

What was done

What was done

– Analytics systems like Google Analytics and Facebook Pixel created and set up;

– Tech tasks for devs and designers created;

– Custom, look-a-like audiences created and tested;

– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;

– Budget optimization performed;

– Daily monitoring of ad campaigns;

– Monthly reporting;

– Well-established leads processing set up.- Well-established leads processing set up.

Statistics Ads

Facebook & Instagram Ads
Reach:
25 131
Impressions
52 072
Results
99
Cost per results
$13,43
Spent (USD)
$1330

The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The total budget spent is $1330. These ads reached 25 131 unique Facebook/Instagram users who saw the ads 52 072 times total. 99 real driver requests were generated, $13,43 was the cost per one application.

Google Ads
Clicks
489
Conversion Rate
12%
Results
61
Cost per results
$3,27
Spent (USD)
$200

Google Ads budget we spent in total is $200. We always do our best to spend customer’s budget in the most effective way. The results we gained are 489 website clicks that ended up with 61 job requests from truck drivers. The conversion rate obtained was 12%. One driver application cost was no more than $3,27.