Ace Transportation
Our contribution
About
Cargo transportation is a serious business that requires professionalism, dedication and strong cooperation. Ace Transportation has a goal of accumulating the industry’s best performing drivers under its wing in order to make both them and the company itself prosper.
The company had a poor quality website with little tools to engage with drivers. Ace Transportation had poor representation on social media as well, because the company only had an Instagram account, and no other linked accounts whatsoever.
This altogether had a noticeable negative impact on the company’s conversion rate.
We designed solutions that altogether changed the situation with the company's conversion and retention rates. We developed a new attractive website using the old logo combined with the new style we designed for the brand.
We made a unified look for all Ace’s social media accounts, so it became easily recognizable. And most importantly, we made most hiring processes automated.
Lack of attractive Brand Identity
Branding Design that makes ACE easily recognizable everywhere
Online absence of the company
Web accounts creation, setup and optimization
Low trust level
Website Development that made ACE look respectable and trustworthy
Insufficient online business strategy
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
No business listing & Search Optimization
Search Engine Optimization set and adjusted
Ineffective communication and lack of automation
CRM system and third-party APIs integration upgraded ACE’s methods of communication, thus automated lots of its business processes
Low conversion rates
The conversion rate rise due to proper digital strategy
Insufficient budget distribution
Proper budget distribution by marketing experts
Lack of attractive Brand Identity
Online absence of the company
Low trust level
Insufficient online business strategy
No business listing & Search Optimization
Ineffective communication and lack of automation
Low conversion rates
Insufficient budget distribution
Branding Design that makes ACE easily recognizable everywhere
Web accounts creation, setup and optimization
Website Development that made ACE look respectable and trustworthy
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
Search Engine Optimization set and adjusted
CRM system and third-party APIs integration upgraded ACE’s methods of communication, thus automated lots of its business processes
The conversion rate rise due to proper digital strategy
Proper budget distribution by marketing experts
UX/UI Design
Description
The golden logo of the company prompted us to use our creativity to the fullest and create something truly unique. Black and gold is a combination known for its deep elegance and richness, so we went along with it.
We did our best to make the style of the website both correspond with the spirit of the company and is modern & convenient.
Font:
Colors:
Mobile - 375px
Social media
Ads management
We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At Ace transportation we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At Ace transportation we commit and trust our clients.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
Communication.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel created and set up;
– Tech tasks for devs and designers created;
– Custom, look-a-like audiences created and tested;
– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;
– Budget optimization performed;
– Daily monitoring of ad campaigns;
– Monthly reporting;
– Well-established leads processing set up.- Well-established leads processing set up.
Statistics Ads
The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The total budget spent is $1330. These ads reached 25 131 unique Facebook/Instagram users who saw the ads 52 072 times total. 99 real driver requests were generated, $13,43 was the cost per one application.
Google Ads budget we spent in total is $200. We always do our best to spend customer’s budget in the most effective way. The results we gained are 489 website clicks that ended up with 61 job requests from truck drivers. The conversion rate obtained was 12%. One driver application cost was no more than $3,27.
