VL Trucking
Our contribution
About
VL Trucking Inc prioritizes building long-term relationships with everyone they work with. Since contented employees make a great company, VL firmly believes that success is a direct result of loyalty and dedication to not only their clients but also to their owner-operators, vendors, and contractors.
The website of the company was inconvenient, hard to navigate and had an outdated design. Also, VL Trucking needed to upgrade their social media strategy and look as well as implement some business automation tools in order to improve their driver applications numbers.
We created a new stylish user-friendly website for the company with all the relevant info and tools for hiring drivers. We unified VL social media accounts so they were easily recognized. We implemented business automation tools that helped raise the conversion and retention rates.
Business identity
Branding Design that makes VL Trucking to stand out
Low level of trust based on the absence of the company online
Web accounts creation, setup and optimization
Lack of the digital business strategy
Website Development that made VL Trucking look respectable and trustworthy
No business listing & search optimisation
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
Old methods of communication and lack of automated tools.
Search Engine Optimization set and adjusted
Low conversion rates
CRM system and third-party APIs integration upgraded VL Trucking’s methods of communication, thus automated lots of its business processes
Poor budget distribution
The conversion rate rise due to proper digital strategy and budget distribution by marketing experts
Business identity
Low level of trust based on the absence of the company online
Lack of the digital business strategy
No business listing & search optimisation
Old methods of communication and lack of automated tools.
Low conversion rates
Poor budget distribution
Branding Design that makes VL Trucking to stand out
Web accounts creation, setup and optimization
Website Development that made VL Trucking look respectable and trustworthy
Social Media setup to create appropriate brand reputation online and make it easier to reach out to the company
Search Engine Optimization set and adjusted
CRM system and third-party APIs integration upgraded VL Trucking’s methods of communication, thus automated lots of its business processes
The conversion rate rise due to proper digital strategy and budget distribution by marketing experts
UX/UI Design
Description
We took into account the spirit of the company, its wishes and expectations and did our best to create a modern easy-to-navigate website.
We chose the colors that make a great contrast whole at the same time complementing each other and fonts that fit the logo of VL Trucking.
Font:
Colors:
Mobile - 375px
Social media
Ads management
We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: VL Trucking Inc we commit and trust our clients. We’ve helped countless companies streamline and grow their business. Our success comes down to our philosophy: At VL Trucking Inc we commit and trust our clients.
Optimization campaign by audiences, locations, placements, etc.;
Analyzing of audiences, ad sets, ads;
Corrected budget of campaigns;
Creating new campaigns on Facebook for tests;
Creating Discovery campaign in Google ads;
Communication.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel created and set up;
– Tech tasks for devs and designers created;
– Custom, look-a-like audiences created and tested;
– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;
– Budget optimization performed;
– Daily monitoring of ad campaigns;
– Monthly reporting;
– Well-established leads processing set up.
Statistics Ads
The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The monthly budget spent is $1500. These ads reached 10 997 unique Facebook/Instagram users who saw the ads 23 774 times total. 102 real driver requests were generated, $14,7 was the cost per one application.
Google Ads budget we spent in monthly is $460. We always do our best to spend customer’s budget in the most effective way. The results we gained are 800 website clicks that ended up with 76 job requests from truck drivers. The conversion rate obtained was 9,5%. One driver application cost was no more than $6,05.
