BFG iTech' Project | A-Zee Auto | Automobile Repair Shop

USA

4 members

2021

4 months

Automotive Services

USA

4 members

2021

4 months

Automotive Services

USA

4 members

2021

4 months

Automotive Services

About

What is A-zee auto?

A & Zee Auto Repair, a full-service preventive maintenance and automotive repair center. A & Zee Auto Repair is a family owned and operated business. When people choose A & Zee Auto Repair, they are choosing trained ASE Certified technicians, the highest quality parts, the latest equipment and the newest technology to diagnose and repair any vehicle.

Problem

A & Zee’s website had outdated design, lacked relevant call to action buttons and info as well as functionality, for example the option to book a service online was completely absent. Also, the business needed some presence on Social Media.

Solution

We completely redesigned the website making it new-fashioned and intuitively comprehensible. A & Zee’s new website has all the info and functionality needed including online booking and quote requesting options.

What were the problems?
What was done!?

Business representation

The professional identification of the business via Branding

Insufficient trust level due to poor online presence

Website Design & Development and Social Media accounts setup in order to make company present online

Lack of the online business strategy 

Trust Level Upgrade by creating the trustworthy online representation on the company

The absence of Business listing & Search Optimisation

Business listing & Search Optimization problem was eliminated via creation and setup of the crucial online accounts

Old methods of communication and no automated tools

Implementation of the CRM system and integration of third-party APIs together made the company's communication more effective and automated a lot of business processes

Low conversion rates and unseemly budget distribution

Сonversion rates rise due to communication improvement and automation implementation

What were the problems?

Business representation

Insufficient trust level due to poor online presence

Lack of the online business strategy 

The absence of Business listing & Search Optimisation

Old methods of communication and no automated tools

Low conversion rates and unseemly budget distribution

What was done!?

The professional identification of the business via Branding

Website Design & Development and Social Media accounts setup in order to make company present online

Trust Level Upgrade by creating the trustworthy online representation on the company

Business listing & Search Optimization problem was eliminated via creation and setup of the crucial online accounts

Implementation of the CRM system and integration of third-party APIs together made the company's communication more effective and automated a lot of business processes

Сonversion rates rise due to communication improvement and automation implementation

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UX/UI Design

Description

We showed a user-friendly design with a clear hierarchy and straightforward site navigation. We adapted the website to maintain its convenience on most devices without losing any speed or functionality.

Font:
Colors:
Full view

Mobile - 375px​

Ads management

Problem

A & Zee Auto didn’t have any social media at all, that’s a big NO for a business that wants to thrive these days.

Solution

We created, unified the style and linked all accounts on the vital social media platforms. We woke them up by outlining a strategy for connecting with network users and providing advice for later in life.

What was done

What was done

– Analytics systems like Google Analytics and Facebook Pixel created and set up

– Tech tasks for devs and designers created.

– Custom, look-a-like audiences created and tested.

– Ad campaigns for ‘cold’ and ‘warm’ audiences launched;

– Budget optimization performed;

– Daily monitoring of ad campaigns.

– Monthly reporting.

– Well-established leads processing set up.

 

Statistics Ads

Facebook & Instagram Ads
Reach:
9 705
Impressions
19 013
Results
88
Cost per results
$8,52
Spent (USD)
$750

The Facebook ads were launched with the purpose of gaining job applications from truck drivers. The monthly budget spent is $750. These ads reached 9 705 unique Facebook/Instagram users who saw the ads 19 013 times total. 88 real driver requests were generated, $8,52 was the cost per one application.

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