BBAM Logistics Inc
Our contribution
About
BBAM Logistics is a Western Chicago suburban based dry van carrier that specializes in Haz-Mat shipments with a modern fleet of over 35 tractor trailer units and we travel to most states.
BBAM Logistics, like many other trucking firms, only had a registered brand, a few clients, and a contact database. There was no "online face". BBAM lacked branding, website, Social Media, and other critical internet accounts. After phoning prospects from ad campaigns or cold calling, the firm's recruiters didn't get a chance to adequately promote their organization. As a result, its conversion rates were low.
The strategy we implemented tried to overcome traditional barriers, such as the continuous use of antiquated communication methods and a complete lack of digital marketing efforts, at least for hiring drivers.
We set up a system that permitted the automation of most of the company's recruiting operations. We created a representative "online face," and advised BBAM Logistics on how to maintain their conversion rate improving.
Identification of the company
Branding that made BBAM to stand out
Lack of resources & web presence
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low level of trust based on the company's lack of an internet presence
Low trust level eliminated by creating a suitable online image of the company
No online business plan
A professional digital marketing strategy created
Lack of business listings and search engine optimization
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company
Outdated communication techniques and lack of automated tools
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
Low conversion rates
High-tech helpful features and solutions eliminated low conversion rates
Identification of the company
Lack of resources & web presence
Low level of trust based on the company's lack of an internet presence
No online business plan
Lack of business listings and search engine optimization
Outdated communication techniques and lack of automated tools
Low conversion rates
Branding that made BBAM to stand out
WebDevelopment that resulted in a stylish user-friendly website. Social Media setup to boost brand reputation online and make reaching out to the company easier
Low trust level eliminated by creating a suitable online image of the company
A professional digital marketing strategy created
Business listing & Search Optimization issues solved by creating and setting up vital online accounts for the company
CRM system and third-party APIs integration upgraded company’s methods of communication and upgraded lots of its business processes by automating them
High-tech helpful features and solutions eliminated low conversion rates
UX/UI Design
Description
We designed a user-friendly, good-looking website for the firm that included all of the capabilities that BBAM Logistics and its clients / drivers need. We used colors and fonts that matched the company's logo and style to create a full online identity for the business.
Font:
Colors:
Mobile - 375px
Social media
Ads management
The absence of the ad structure did not allow the client to have good results. There was no clear segmentation of services that client provides. The client didn't understand what they paid for.
Market & audience analysis;
Competitors analysis;
Audience segmentation and proper testing;
Definition of the most appropriate ad platforms;
Regular optimization of the ads.
What was done
What was done
– Analytics systems like Google Analytics and Facebook Pixel were created and set up;
– Tech tasks for devs and designers were created;
– Custom, look-a-like audiences were created in Facebook Ads and tested;
– Ad campaigns in Facebook Ads for ‘cold’ and ‘warm’ audiences launched;
– Yelp ad campaign launched;
– Ongoing campaigns budget optimization;
– Daily optimization of ad campaigns;
– Monthly reporting;
– Proper communication.
Statistics Ads
The main goal of all ads campaigns we launched was to make truck drivers leave their applications to work at C1. $5171 is the total budget spent. We managed to obtain 187 leads, reach 124 992 drivers on Facebook and Instagram who saw our ads 290 553 times. As we targeted relevant drivers only, $27,6 is the cost per lead we got.
The ads resulted in plenty of drivers coming to work at C1.
$1907 is the overall budget we spent on Google Ads to attract new drivers to work at C1. The ads resulted in 2447 people visiting the client’s website and 168 of them leaving job applications.
One driver’s application costed us no more than $11,35. The conversion rate obtained was 7,55%.
Yelp ads brought our customer 16 149 impressions with conversion rate of 5%. The budget spent on those ads is $1044.
We got 2101 clicks from truck drivers, one such click costed us $0,49. These results can be safely named successful.
